Capital One Financial Literacy Resource Center
As a part of a semester long capstone project, myself and a team of four innovators were tasked with revamping Capital One's current financial literacy program. This site connects Capital One employees with nearby volunteer opportunities. It functions as an internal program where associates can engage with fellow Capital One volunteers as well as track their own impact in the community.
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Initial Problem
Capital One’s current Financial Education Curriculum does not meet the current needs of the financial institution or the community it serves.
Design Research
During our ideation process, the volunteer associates were our top priority. We needed to expand the resource center not only to look up to date with Capital One’s identity, but to engage associates and make them feel comfortable with the new content.
We turned to websites and applications that Capital One operates, to better understand their community. CreditWise, Learn and Grow on the Capital One website, and Capital One Coders instilled a feeling of confidence, togetherness, and trust through their formal design decisions. We wanted to emulate these traits to give associates a greater sense of belonging while using the program.
Prototyping and Testing
We implemented one on one testing with our sponsors with a series of interactive prototypes. They were created on Adobe XD and sent out digitally to the associates. Their feedback was recorded on a comment board attached to the prototype for easy access.
Prototype: Round 1
Prototype: Round 2
Final Decisions
Refining the prototype was an opportunity to implement the feedback from our sponsors, as well as tighten up the user interface. We refined the graphic elements to match with the Capital One identity. We chose familiar colors, friendly typography and iconography along with consistent supplemental graphics to convey a bright and approachable virtual environment.
We learned early on from associates that excessive clicking through content was a pain point with the original program. It was essential for us to refine the interface to be as simple as possible for quick access to teaching materials and valuable volunteer information. Lastly, we refined the verbiage on the interface to make the associates feel welcome in their new program.
Features
Our solution is a tailor-made program that involves a variety of features that allow in-depth associate training, associate personalization of their volunteer experience, and associate incentives including rewards, badges and certifications, and engagement challenges.
• Personal Messaging
• Training Videos
• Badges
• Volunteer Goals
• Profile/Personalization
• Reward System
• Bilingual capabilities
• Tracking volunteer hours
• Departmental challenges/campus goals
• Link to slack channel
• Discussion/FAQ area
• Personal Messaging
• Training Videos
• Badges
• Volunteer Goals
• Profile/Personalization
• Reward System
• Bilingual capabilities
• Tracking volunteer hours
• Departmental challenges/campus goals
• Link to slack channel
• Discussion/FAQ area